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Pine Lake’s new Family Dollar will have ‘Pine Lake look’



In 90 days, the shell of Pine Lake’s first major commercial business in 12 years will be completed and the interior work will begin. An 8,800-square-foot Family Dollar store is scheduled to open in the city this Spring.


“It took about six to eight weeks for Family Dollar to meet all of our city’s commercial code requirements. From building plans for roof modifications and windows, to site plans with a layout for planting trees, Family Dollar has been very accommodating to our needs,” said Pine Lake Mayor Kathie deNobriga.


Construction workers braved frigid temperatures to work on the grounds of what will be a Family Dollar in the City of Pine Lake.

In DeKalb County, Family Dollar has 25 locations. One is about a mile away from Pine Lake’s city limits. That store sits at the intersection of Rockbridge and Stone Mountain-Lithonia Road. Another Family Dollar is about two miles away at the intersection of Redan Road and S. Hairston Road.   

With so many Family Dollars in the near vicinity, Mayor deNobriga said it was critical for Family Dollar to set up shop with “a Pine Lake look.”

“We want ours to look a little different than most Family Dollars, so they have agreed to put up a sitting area with benches, community bulletin board and bike racks,” said Mayor deNobriga, who oversees a city of about 800 residents. “We believe this will make our store unique and will better serve plenty of our residents who will walk or bike to the store.”

Family Dollar reached out to the City of Pine Lake nearly a year ago with plans to build a store in the small city. 

“At Family Dollar, our goal is to open stores in neighborhoods and communities that are in close proximity to where our customers live and work. Our real estate team utilized sophisticated modeling software to determine that Pine Lake would be an ideal site for a Family Dollar store,” said Byrn R. Winburn, Family Dollar public and media relations manager. “We are very excited about bringing our value and convenience to this new location.”

Family Dollar is a discount retailer that carries national name brands and private brands as well. The store sells a wide variety of health and beauty, household, pet and seasonal items, as well as refrigerated and frozen goods. Family Dollar sells clothing and apparel for men, women and children too.

With Pine Lake’s very own Family Dollar comes more than just eight to 10 jobs. Mayor deNobriga hopes the store will attract other businesses as well.

“This could be real big for our city. We don’t have a lot of people in our city so unfortunately, we have watched businesses come in and fail due to lack of support. However, I’m hoping that with the success of Family Dollar, another store such as ACE Hardware would come in. That would really service the need of our residents,” said deNobriga. “We are always looking for ways to increase tax revenue through businesses. I’m putting it out there in the universe for ACE hardware to be next to come to our city.” 

McMichael’s Construction Company and the Boos Development Group are building the Family Dollar store, which will be on a little more than an acre of land.

Family Dollar is currently accepting job applications online.

“Once open, this store will employ between eight to 10 team members and we look to hire from the communities we serve,” said Winburn. “Those interested in applying can visit or they can fill out an application at a nearby store. Job training will take place in the weeks before the store opens on location.”

The store will be open daily, with hours of operation to be announced at a later date.

Family Dollar is also adding a freestanding store in Lithonia at 6867 Main Street. Store representatives say construction will begin in the Spring and an exact start date on construction will be provided over the next few months. 

Winburn says stores like the ones in Pine Lake and Lithonia are part of Family Dollar’s new business plan, which includes new features for shoppers.

“These stores will represent the best that Family Dollar has to offer in our expanded assortment as well as new layout. We’re excited to open both of these new stores and give our neighbors in both areas a great reason to shop with us for the things they need and use every day,” said Winburn. “The new layout for these stores will also provide shoppers with an expanded refrigerated foods section and expanded clothing section for the entire family.”  

The City of Pine Lake will host a groundbreaking for the new store on Friday, Feb. 7, 11:30 a.m. at the store site, which is located in the heart of Pine Lake at the intersection of Rockbridge Road and Rowland Road. 

Pictured at top: City of Pine Lake Mayor Kathie deNobriga stands in front of the future site of the Family Dollar store. It will be Pine Lake's first commercial-chain business in more than 12 years.

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